Eliott Rodriguez

Rep. María Elvira Salazar, a Miami Republican, is facing pushback after releasing a campaign ad filmed outside the White House urging President Trump to soften immigration enforcement, warning his policies are hurting the GOP's standing with Latino voters. Many voters in her heavily Hispanic, majority-immigrant district say their support for Trump remains firm even as their confidence in Salazar has slipped, with some accusing her of political self-preservation and poor timing rather than genuine conviction.

Salazar faces Democratic challenger Eliott Rodriguez, a fellow former TV anchor, in a district Trump won by nearly 15 points in 2024 but which analysts now describe as competitive. Trump publicly criticized Salazar's ad but stopped short of harsher attacks he's aimed at other GOP critics; Salazar later said she had a "fantastic" follow-up conversation with him. The district has been heavily affected by immigration enforcement, with many Venezuelan, Haitian, Cuban and Nicaraguan residents losing humanitarian parole and TPS protections. The Cook Political Report still rates the race "likely Republican," though Democrats point to a fundraising surge for Rodriguez.

Rep. Maria Elvira Salazar (R-Fla.) released a new campaign ad, filmed in D.C. and running in South Florida, accusing President Trump of going "too far" with immigration enforcement, warning that Hispanic voters who helped elect him in 2024 now "feel betrayed." Citing ICE data showing half of detainees had no criminal convictions or pending charges, she urged Trump to "be careful" about his advisers' guidance and compared his potential legacy to Lincoln's on slavery and Reagan's on communism. Salazar said she does not seek amnesty but a "dignified life" for immigrants, tying her message to her bipartisan Dignity Act (also called the DIGNIDAD Act), which would offer legal status to long-term undocumented immigrants without criminal records, updated with Rep. Veronica Escobar (D-Texas) in July. The ad comes just seven weeks before her reelection contest in a Miami-Dade district Democrats hope to flip.

The rare intra-party rebuke comes amid GOP anxiety that aggressive enforcement, including a troubled Minneapolis surge tied to two deaths, could erode Republican gains with Hispanic voters ahead of the midterms. Salazar's district, roughly 74% Hispanic, swung sharply toward Trump in 2024, helping him flip Miami-Dade County red for the first time since the 1980s, after leaning far narrower in 2020, but polling now shows Latino support swinging back toward Democrats nationally. She faces Democrat Elliot Rodriguez, a fellow Cuban-American and former TV anchor, who dismissed her ad as political opportunism; the race has reportedly tightened. Trump has shown no sign of softening his enforcement approach despite the warning.