Political strategist Khalil Thompson, co-founder of Win With Black Men, hosted a discussion at Philly Cuts barbershop in West Philadelphia to explore why some Black men shifted toward Donald Trump in 2024 rather than backing Kamala Harris. About one-quarter of Black men supported Trump last year, up from 12% in 2020, according to AP VoteCast. The two-hour conversation drew local politicians, union leaders, and residents, and grew heated at times as attendees debated Trump's relationship with Black culture, racism, and disillusionment with both parties. Harris had visited the same barbershop nine days before losing the election.
Attendees agreed on the need for greater government investment in Black communities, better educational opportunities, and paths to economic independence, while voicing distrust of political institutions across party lines. Pollster Terrance Woodbury noted stark economic disparities, including higher Black male unemployment and far lower median family wealth compared to white families, as context for the political divide. Strategists say Black men, despite being a small share of the electorate, could prove decisive in close races, and several potential 2028 Democratic candidates are already seeking guidance on outreach to this bloc, particularly ahead of the South Carolina primary.
