Elections
Dan Patrick’s AI campaign ad uses trademarked Texas university imagery without clear permission
PN Team • 2 months ago
Texas Lt. Gov. Dan Patrick posted an AI-generated campaign ad featuring imagery and traditions from the University of Texas, Texas A&M and Texas Tech, prompting questions over whether he had permission to use their trademarked names and symbols. The 50-second ad, shared to X on September 5, depicts Democratic candidates Vikki Goodwin, Gina Hinojosa and James Talarico in mocking scenarios set at simulated football games featuring each school's mascots and traditions. UT, Texas A&M and Texas Tech all restrict use of their trademarks in political advertising, and state law bars universities from using resources to support candidates. Officials from the three schools have not confirmed whether they authorized the ad's use of their branding, though a state lawmaker has asked the presidents to clarify. Patrick's campaign has not said whether it sought permission or disclosed the ad as AI-generated.
The episode highlights gaps in Texas's deepfake election law, which only applies within 30 days of an election and requires proving intent to deceive — a threshold experts say is difficult to meet and easily circumvented by early ad releases.
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Sentiment
- James Talarico James Talarico is similarly mocked in the ad, casting him in a negative light.
- Democratic Party (United States) Democratic candidates are depicted in mocking scenarios in the ad, a mildly negative tangential mention of the party.
- Texas Texas is mentioned as the setting and site of the legal and political controversy, a neutral contextual reference.