24-hour news cycle

The 24-hour news cycle is the 24-hour investigation and reporting of news or informational content, typically by for-profit media agencies engaged in mass communications. The proliferation of mass media and the growth of the cable television market in recent decades has increased competition for audience and advertiser attention, prompting agencies to seek to deliver the latest news in the most compelling manner possible in order to remain ahead of competitors. Television, radio, print, online and mobile app news media all have many suppliers that want to be relevant to their audiences, principally by delivering the news first.